How to Build Company Culture with a Remote Workforce

How to Build Company Culture with a Remote Workforce

The primary goal of running a company is to achieve sustainable results from employees that work for you. While results are crucial to the survival of employers, they can only be achieved when there is a solid company culture in place. A company’s culture might include extracurricular activities, but this should not be the foundation of creating a well-rounded work environment.

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How a Healthy Company Culture Can Affect Your Employer Brand

How a Healthy Company Culture Can Affect Your Employer Brand

In today’s strong economy, employers are struggling to set themselves apart from the competition. Companies, now more than ever, need to focus on building a strong workplace culture, which is increasingly more important for job seekers as they weigh their numerous options. In this post, I’ll unpack what company culture means today and how it can help build a strong employer brand.

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How to Build Brand Ambassadors from Employees

How to Build Brand Ambassadors from Employees

Building a brand ambassador program can be a powerful tool you should already be utilizing to help improve your Employer Brand. If you don’t have one yet, the best approach is to create brand ambassadors out of engaged employees at your company who are already sharing their work experience either internally or externally. In order to do this, employee engagement is critical, not only to build brand ambassadors, but also to increase the future success of your company. I have found that if you boost your employee engagement, all of your other company metrics improve, as well. At the end of the day, effective employer branding is really the byproduct of strong employee engagement practices.

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SRSC Sneak Peek

SRSC Sneak Peek

In a few weeks I will be speaking at one of my favorite events, the Social Recruiting Strategies Conference (#SRSC), from August 8th-10th, here in Austin. I’ll be leading a session on utilizing video in recruiting and also participating as a panelist on the Association of Talent Acquisition Professionals (ATAP) panel, titled “How I Made it in Talent Acquisition (thanks to Social Media)”. Both of these topics are near and dear to my heart since I began my career in Talent Acquisition, specifically leveraging social media and video to push boundaries and build successful global employer brands and recruiting engines at companies like VMware and SAP. Even since leaving, it’s been fun to see the work I began evolve over the last 8 years.

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4 Reasons to Stop Procrastinating on Building Your Employer Brand Strategy

4 Reasons to Stop Procrastinating on Building Your Employer Brand Strategy

Building a strong Employer Brand is vital to the long-term success of any business. The best companies have the best people, and if you can’t attract top talent, you’ll always be a step behind the competition. It’s said that the best time to plant a tree was 20 years ago, but the second-best time is now. If you haven’t started proactively constructing your Employer Brand strategy, now is the time.

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How to Use Employer Branding to Showcase Your Company & Culture as a Bootstrapped Startup

How to Use Employer Branding to Showcase Your Company & Culture as a Bootstrapped Startup

Your employer brand is one of the most crucial pieces of your brand that helps potential applicants see what your culture is like outside of the free lunches, yoga on Fridays, and on-site dry cleaning. While those perks are nice — they no longer cut it primarily due to quick adoption of these perks. So how does a startup whose bootstrapped showcase their culture in a cost-effective way? 

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7 Ways Proactive Talent Can Help Build Your Employer Brand Strategy

7 Ways Proactive Talent Can Help Build Your Employer Brand Strategy

Having an established employer brand is crucial to your talent acquisition efforts, especially if your company is interested in top-tiered candidates who can add value real value. While most employers who are considering choosing an employer branding strategy as a process to recruit candidates, they often fall short due to lack of expertise on this subject.

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