SourceCon 2017 Keynote Series: Email, I love you.

This week the team at Proactive Talent Strategies is attending the 10th Anniversary of SourceCon in Austin, Texas. With a total of seven keynotes throughout the entire conference, we’ve decided to do a write-up on everyone in a series we’re calling Sourcing Secrets: Keynotes from SourceCon 2017.

Monday Evening Keynote

Keynote: Email, I love you. You're perfect! Now change
Speakers: Jim Stroud

For those that didn't fly in early enough to see Jim Stroud open up SourceCon Monday evening -- they missed out! Not only is Jim one of my favorites his opening keynote energized the entire room and was the perfect kickoff. In honor, we're going to do a rapid fire "lessons" learned sourced from Twitter. 

  1. Emphasis on quality, personalized targeted emails versus quantity of templated emails

  2. Jim's Tech Stack: SenderScore, MoveableInk, MixMax, Iterable, MailTrack, Hively

  3. Email as an experience. Let the passive candidate schedule time

  4. Sourcing needs to learn from marketing. A/B all emails.

  5. Know your sender's reputation

  6. Email sender score will be like credit score for marketers

  7. Over 1/3 of the world will have an email address by 2019

How does this relate to the conference theme?

Email is one of the most basic pieces of technology that sourcers used. 

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Will Staney

Will is the Founder and Principal Consultant at Proactive Talent Strategies, LLC and the former Head of Global Talent Acquisition at rapidly-growing startups Twilio andGlassdoor. Prior to that he held recruiting leadership roles at enterprise software leaders VMwareSuccessFactors and SAPwhere he lead strategic programs includingemployer brandingsourcing strategy, recruiting operations and systems process design.

During his over 7 years as a recruiting practitioner, after 10 years in sales and marketing, he developed a passion for building what he calls "modern recruiting machines". He would push innovation from the inside, execute on his vision, and once it was realized he would pass the torch on to those he had mentored and move on to his next challenge. He was destined to start a consultancy so he could help as many companies as possible adopt a more proactive recruiting strategy with community in mind.

In his free time, Will enjoys riding his motorcycle, trying out the newest gadgets, and spending time with his two kids, Foster and Felicity.