Recruiting never sleeps. There will always be candidates to hire, job requisitions to be filled, and the demand for top talent will never cease. However, candidates are becoming even more segmented across the web, they’re not spending most of their time on active channels like job boards or Linkedin, and the most in demand are constantly bombarded with recruiting messages so standing out is key. Savvy recruiters need to find more creative and unconventional ways to source and engage that talent. Recruiters work tirelessly day in and day out to find the best talent to hire and sometimes they need to diversify their sourcing strategy and look at different channels and tools in order to fulfill very specific or unique job requisitions. If you’re looking for something beyond Linkedin Recruiter, resume databases and job boards to find great talent, here are a few I think are worth checking out:
Meetup.com’s mission is to bring people together in thousands of cities to do more of what they want to do in life. With a mission like that it only makes sense that sourcing candidates from various meetup groups would be ideal. For instance, if you’re having troubles hiring someone in UX Marketing -- look up groups in your city, attend events to network with those professionals or source directly from group members who are passionate enough to learn about the topic and attend the events. When attending events through Meetup you’re put into a room with candidates, both active and passive. SourceCon wrote a good blog on how to source on Meetup.com a few years ago that’s worth checking out to learn more.
Dating sites in recent years have gained a lot of traction when it comes sourcing candidates. The open access to information and unlimited data mining allows recruiters the ability to find out as much as they want about a potential candidate whether it be personal habits or professional aspirations. Combining both personal and professional information in one site is a goldmine when it comes to collecting information useful for a candidate search. I point out OKCupid in this blog because it has become one of the easiest sites to source from in the recent years and most recruiters and sourcers bring up this site over others. Use what dating site works for you.
Reddit could almost be considered the online version of Meetup.com. Reddit is one of the largest communities online with hundreds of thousands of topics from antiques to racing. Using Reddit to recruit is a practice that could get you in hot water with the community (if not done properly) but with the right tactics it can be used to potentially find your next best hire. With over a hundred subreddits geared specifically towards hiring and finding a job, it’s important that recruiters take every advantage they have in finding talent. Check out this article on how to hire on Reddit for more information on hiring on this platform.
While Pinterest wouldn’t be a site that you would typically think to source candidates from, it can be a great way to reference a candidate to find out what they’re passionate about and get a sense of their personal style. This is particularly effective if you’re hiring for roles that are more design-focused like a mobile, UI/UX, or a graphic designer. I’d say it’s essential if you’re hiring for roles like stylists or clothing designers as well. Need help crafting a personalized message to a candidate you sourced somewhere else? Checking out if that candidate is active on Pinterest could provide a great conversation starter for your outreach. Want to really go above and beyond to impress the candidate? Setting up an account and throwing up a board with pins that reflect the job opportunity and culture takes less than 10-15 minutes and it’s a great visual way to sell a job opportunity.
Looking for a diverse hire? Mogul.com is the Reddit for women. Mogul is a platform for women worldwide that connects users through personalized content and to opportunities at companies like AppNexus, Luminosity, and AXA Advisors who are already using this site to find female talent. Don’t be left behind on this trend.
If you’re not aware of Slack it’s the wildly popular team messaging app for companies that is out to kill email and allow for more fluid, real-team communication for employees. However, it goes well beyond being an internal communication tool for companies. Many are using it to create communities for discussion around a wide variety of topics with popular channels with topics covering Technology, Business, Gaming, Design, Movies and Social. You can search among hundreds of the most popular channels on a website called slacklist. For recruiting this is a great way to network with passionate professionals and source amazing talent. At the last SourceCon I attended a session by Angela Bortolussi of Recruiting Social on sourcing this very tool and was blown away by the possibilities. She recently did a podcast with Link Humans that’s worth a listen if you’d like to learn more.
Did we miss some unconventional sites? Let us know and we’ll add them