In a world where candidates have more power in the hiring process than ever before, companies need to hire differently than just a few years ago. From my personal experience in the recruiting industry, I've found that taking a positive approach to recruiting makes a difference.
Are you a startup or a small and medium-sized business with an unknown brand? Or even if you’re a big and established corporation, perhaps you have a misunderstood brand where the market perception is different from your actual company culture and employee experience? In both cases, trying to compete with the Googles and Facebooks of the world to attract and hire top talent may feel like an impossibly difficult task. But it doesn’t have to be.
You may have heard that virtual reality and augmented reality are the next “big thing” in technology, and how they will revolutionize the way we live, learn, work and play. And they are going to completely change how we attract, engage and recruit talent in the future as well. Here are some out-of-box ideas you can use to deliver unique, memorable experiences to your candidates and bring your employer brand to life through VR and AR.
Is your company still relying on text-based recruitment marketing in a visual world? The thing is, candidates want to know what it's really like to work at your company, and a bullet list of skills and a blanket sell statement about the company in a job description just doesn't cut it anymore. There is just no better platform than video to create that emotional attraction to a company and job opportunity -- and I'll tell you why!