Building a strong Employer Brand is vital to the long-term success of any business. The best companies have the best people, and if you can’t attract top talent, you’ll always be a step behind the competition. It’s said that the best time to plant a tree was 20 years ago, but the second-best time is now. If you haven’t started proactively constructing your Employer Brand strategy, now is the time.
Your employer brand is one of the most crucial pieces of your brand that helps potential applicants see what your culture is like outside of the free lunches, yoga on Fridays, and on-site dry cleaning. While those perks are nice — they no longer cut it primarily due to quick adoption of these perks. So how does a startup whose bootstrapped showcase their culture in a cost-effective way?
Having an established employer brand is crucial to your talent acquisition efforts, especially if your company is interested in top-tiered candidates who can add value real value. While most employers who are considering choosing an employer branding strategy as a process to recruit candidates, they often fall short due to lack of expertise on this subject.
The concept of hiring culture-fit employees is ideal in theory where the company wants the employees to either mimic or believe the founder’s values and morals, but in a live environment this rarely works out especially if the company has projects that require people with different levels of expertise with different viewpoints on problem-solving and work skills.