# Proactive Talent

> Proactive Talent is recruiting operations and employer brand consulting, founded in 2015 and led by Matt Staney. It helps talent leaders redesign how hiring gets done in the age of AI, inside the tools they already own. Proactive Talent has worked with 400+ companies, grew to 75+ people at its peak and was an Inc. 5000 honoree in 2022. Today it is a small, direct practice, and Matt Staney leads every engagement himself.

## Services
- [Recruiting Operations](https://proactivetalent.com/recruiting-operations): The Recruiting Operations Audit is a two to four week review of a company's recruiting process, technology stack, data, AI tools and governance. The readout includes layer scores, an automate, augment and protect workflow map, an AI return scorecard, a capacity model, trust and governance findings, a stack recommendation and a prioritized 90-day plan. Design and deploy phases follow if the client wants them.
- [Employer Brand](https://proactivetalent.com/employer-brand): The Employer Brand Audit is a two to four week comparison of a company's employee value proposition as stated with the EVP as lived. The readout includes the gap, an EVP architecture, a persona set and a living-system design that feeds job descriptions, outreach, sourcing and content.
- [Recruiter Enablement](https://proactivetalent.com/recruiter-enablement): A four to eight week program that starts with a one to two week discovery of a real recruiter week and the Recruiter AI Fluency Self-Assessment, then hands-on AI labs, playbooks for the client's own stack, coaching for recruiting leads and office hours. One-on-one mentorship is available for heads of TA and TA ops leaders.
- [HR Tech Advisory](https://proactivetalent.com/hr-tech-advisory): Product, positioning, pricing and go-to-market advice for companies building for talent leaders, from someone who has been the buyer and the implementer.

## Method
- [The Talent Operating System](https://proactivetalent.com/talent-operating-system): Matt Staney's method for connecting how a company reads people's skills across hiring, performance, learning and day-to-day work. Six parts: a skills spine, four sensors, a shared context layer, a development engine, a decision layer and a governance band. Five stages: Siloed, Connected acquisition, Bridged, Shared spine and Living system. Audits score four bands: Capacity, Work, Trust and Loop.

## How engagements work
- Every engagement follows audit, design, deploy. Each phase is scoped on its own, and every readout ends with one recommended next step the client is free to decline.
- Work happens inside the client's existing tools. Candidate personal data stays in the client's systems.
- Proactive Talent does not provide embedded, contract or RPO recruiters, and does not produce content or video. When an audit finds a staffing or production need, it refers the client to partners and discloses any referral fee.

## Proof
- 400+ companies served since 2015. Inc. 5000 honoree in 2022. 75+ people at peak.
- Postmates: 80% more total applications and a 93% rise in female applicants.
- GoDaddy: 58% more engineering applications.
- Opendoor: 30% faster time-to-fill after process work and a move to a new ATS.
- Tradeshift: 32% more career site traffic and 25% faster time-to-hire.
- Freedom Financial Network: 53% more applications from developers and engineers.
- Fractional employer brand lead for Discord and Calendly. Former Greenhouse preferred implementation partner.
- Clients have included Boston Consulting Group, Siemens Energy, Calendly, Discord, Gong, GoDaddy, GE Digital, Opendoor, Postmates and UT Health East Texas.

## Pages
- [Home](https://proactivetalent.com/)
- [Company](https://proactivetalent.com/company)
- [Matt Staney, founder](https://proactivetalent.com/matt-staney)
- [Case Studies](https://proactivetalent.com/case-studies)
- [Clients](https://proactivetalent.com/clients)
- [Diversity and Inclusion Statement](https://proactivetalent.com/diversity-and-inclusion-statement)
- [Book an intro call](https://proactivetalent.com/intro-call)
- [Contact](https://proactivetalent.com/contact-us)
- [Privacy Policy](https://proactivetalent.com/privacy-policy)

## Publications and community
- [Pattern Shift](https://patternshift.proactivetalent.com): Matt Staney's weekly newsletter on how AI is changing work, roles, skills and hiring.
- [Proactive Talent Blog](https://blog.proactivetalent.com)
- [Talent Alliance](https://talentalliance.org): practitioner communities with a no-pitch rule. From January 2027 it includes Talent Brand Alliance (founded 2012), Talent Leadership Alliance and Talent Ops Alliance.

## Founder
- [Matt Staney](https://mattstaney.com): founder of Proactive Talent, known earlier in his career as Will Staney. Nearly 20 years in talent acquisition. Built Glassdoor's first talent acquisition function, ran global TA at Twilio, worked on recruiting strategy, programs and operations at SAP SuccessFactors, and built employer brand programs at VMware and SAP SuccessFactors.

## Contact
- Book a 30-minute intro with Matt Staney: https://calendly.com/mattstaney/pt