When it comes to your employer brand, how do you choose what video to make? Or what to tweet? Or what new tool to buy? If you've been to a conference lately, you've seen how many new companies are popping up to help you "strengthen your employer brand" or "attract better talent." We live in a time when there is an abundance of choices to be made about how to achieve your business objectives and talent goals.
The greatest roadblock HR faces when it comes to building a strong employer brand is buy-in from top executives. For decades, they have struggled to get a seat at the table, yet they control one of these most important groups, if not arguably the most important. Their seat has been filled with someone who manages verticals that are bringing in some type of profit. What is often overlooked is that HR controls one of the largest budgets in the building and while they’re not directly bringing profit, they’re directly affecting a company’s bottom line.