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Revolutionizing the way companies attract and hire talent.


Launched in 2015, Proactive Talent is a modern talent strategy consulting and staffing company based out of Austin, TX. We're a coalition of freelance Recruiting and Talent Brand practitioners. As former Talent Acquisition and Talent Branding leaders, every one of us have been in the position of our clients and we work with our clients as an extension of their team, in order to help them attract and hire the best talent. Our ability to scale and partner closely with our clients is what really sets us apart from competitors. With a very holistic approach, our goal is to help clients build a modern recruiting strategy and empower them to become self-sufficient in the long run.

We specialize in everything recruiting, from Employer Branding, Recruiting Optimization, and OnDemand Recruiting™ to Sourcing Sprints, Recruitment Advertising, Video Production, Training and Advisory. Our clients include enterprise companies like GE Digital, Vanguard, Motel6, GoDaddy, and Realtor.com as well as fast-growing startups like Anaplan, Earnest, and MyVR. 

Our Mission:

Our mission is to help companies modernize the way they hire and attract top talent.

We believe a proactive strategy leveraging the right technology, process, and messaging aligned with their business goals and shared values, our clients are armed with the tools they need to effectively attract and hire the right culture-fit talent.

Our Values:

  • Do What’s Right

  • Accountability

  • Autonomy

  • Show your Work

  • Kaizen (Continuous Improvement)

Proactive Talent Culture:

Our culture is built around the foundational belief that our company is a community (aka the “Proactive Talent Tribe”) and that no one individual is greater than the whole. We are fierce advocates for our clients but even more so to our integrity and quality of our work. Our core values include Do What’s Right (by our colleagues, partners, and customers), Accountability (we are accountable to the team and our results for clients), Autonomy (the ability to own your own career path), Show Your Work (walk the talk and help uplift the industry as a whole through sharing the work we do), and Kaizen (continuous improvement).

A Great Client for us:

A great client for us is one that sees us as a valuable extension of their team, is responsive and engaged in our projects, and truly believes that investing in their people and telling their authentic employee experience story is one of the most effective ways to be a profitable and successful company. These clients believe this and have buy-in from the top down.

A Not Great Client for us:

Companies that in reality don’t invest in their people and culture. We do not put lipstick on pigs. We help great companies with great cultures who care about their employees share their story with the world. Also, companies that treat us as task masters and order takers rather than true strategic partners or clients who treat our employees unprofessionally can be subject to having their projects canceled.

Proactive Talent Success is measured by:

Simply, we are measured by results. We use a data-driven approach and success metrics are established at the beginning of engagements and measure throughout and even after the engagement is over.

Working with Will and Proactive Talent was a great experience. The work that has come out of this is stellar and the work that will continue to come from this will be awesome. This was spot on and excellent work we could not have done this ourselves. Will is great to work with, everyone loved him and learned a lot from him. He is so willing to spend the time and is super passionate about sharing his knowledge. We will continue to engage Will and Proactive Talent as we build our Employment Brand at GoDaddy.
— Andrew Carges, VP of Talent Acquisition, GoDaddy
Will and his team at Proactive Talent did work for us at Anaplan and it was phenomenal. He and his team helped assess the current state of our recruiting process and strategy as well as our employer brand, made recommendations for changes, and launched a plan of attack towards future state. Will personally was involved throughout.

I’m a big fan of Will and his work. He’s particularly strong at setting up employer branding and utilizes that throughout the hiring lifecycle. Whether you’re a big company that needs a jolt of action in this area, or a smaller company that’s just starting to think about employer branding, bringing Proactive Talent in for a deep dive assessment and consultancy gig is a worthy investment that will pay off for years to come.

If you want a first hand account of his work feel free to reach out to me directly.
— Mike Leary, VP of Talent Acquisition, Anaplan
Proactive Talent executed a deep analysis and audit of our recruiting engine at Earnest. The outcome was an organized, actionable plan meant to optimize our existing operations, and expand our recruiting functions and employer branding strategy. I highly recommend Proactive Talent.
— Kimberly Maher, Head of People Operations, Earnest
Will and his team at Proactive Talent created 2 professional, well thought out employer branding videos for our team here at Tenfold. One was for a general company culture video, and the other focused on the culture of our engineering teams. Both are excellent. We use these videos in helping recruit & tell the Tenfold story. I consistently receive great feedback from candidates on how well the videos describe the culture and provide an insight into our mission and core values. Proactive Talent’s work is phenomenal. Through the process of working with them, they were professional & clear on what to expect. Not only I, but our entire company loved working with Will and his team and will continue to do so. I highly recommend Proactive Talent to help get an edge on attracting top level talent.
— Chris Clay, Director of Recruiting, Tenfold