Founder & Principal Consultant, Matt Staney

About Matt

Matt Staney, also known professionally as Will Staney, is the Founder and Principal Consultant of Proactive Talent, a boutique consulting firm specializing in talent acquisition, employer branding, and HR technology. With more than 15 years of experience across diverse industries—including Healthcare, Technology, Financial Services, Real Estate, Construction, and Transportation—Matt has helped organizations transform their recruitment processes and scale their teams efficiently in a competitive job market.

Under Matt’s leadership, Proactive Talent has been recognized for its exceptional growth and innovation, earning a spot on the prestigious Inc. 5000 list of America’s Fastest-Growing Private Companies in 2022. Proactive Talent’s inclusion on the list reflects its rapid expansion and continued success in delivering cutting-edge recruitment solutions during challenging economic times​ (Newswire).

This achievement is a testament to Matt’s forward-thinking leadership, his team’s expertise, and the company’s dedication to helping clients build world-class talent strategies.

Matt’s expertise goes beyond his role as a consultant.

He has held senior leadership positions at companies like Twilio, Glassdoor, and SuccessFactors (SAP), where he implemented transformational talent acquisition strategies. His ability to scale recruiting efforts, build robust employer brands, and drive innovation in HR technology has made him one of the most respected figures in the industry. Throughout his career, Matt has spearheaded initiatives that helped companies—ranging from startups to Fortune 500 giants—achieve their hiring goals while staying competitive in a dynamic job market.

Proactive Talent’s holistic consulting model helps companies attract, recruit, and retain top talent by building cutting-edge strategies and implementing modern recruitment technologies while building strong employer brands that resonate with candidates. This innovative approach has helped the firm secure long-term relationships with notable past clients such as Motel6, Uber, Boston Consulting Group, GoDaddy, Siemens Energy, and Calendly.

Following the economic downturn of 2022/2023, Matt made the decision to temporarily close Proactive Talent to focus on family and wellness, as he explained in his personal blog post, "Why I'm Closing Proactive Talent"​.

This year-long break allowed him to recalibrate and focus on what mattered most during a time of global uncertainty.

Thought Leadership

Matt Staney is not only a practitioner but also a highly regarded thought leader in the talent acquisition and employer branding space. Over his career, Matt has delivered keynote addresses across the globe and been a guest speaker at numerous industry-leading events, including LinkedIn Talent Connect, SHRM Orlando, Indeed Interactive, HR Tech, and Glassdoor’s Recruit Conference, where he has shared his innovative insights on modern recruitment strategies, the evolving future of work, and the power of employer branding. His talks consistently resonate with both senior HR executives and emerging recruitment professionals, offering actionable insights rooted in his real-world experience leading talent transformations at top-tier organizations.

In addition to his keynote speaking engagements, Matt has been a featured panelist and moderator for discussions that explore the intersection of AI, machine learning, and recruitment technologies. His ability to distill complex topics into practical strategies has made him a sought-after speaker, particularly on the future of talent acquisition in a tech-driven world.

Matt's influence extends far beyond conferences. He has been featured as a recruitment and employer branding expert across a variety of major media outlets. His thought leadership has been highlighted through contributions to publications like Entrepreneur, FastCompany, and Forbes. He has also written extensively on topics like AI in recruitment, modern hiring trends, and building high-performance recruiting teams for the Proactive Talent blog.

His expert opinions have also been featured in major outlets such as The New York Times, The Wall Street Journal, CNN, and on the cover of Silicon Valley Business Journal. In these pieces, Matt is frequently quoted for his insights on recruitment marketing, talent strategy, and the future of work. Additionally, Matt has appeared as a pundit on Fox Business and has been sought after for his ability to provide commentary on breaking developments within the job market and employer branding trends.

A unique aspect of Matt's thought leadership is his role as the pioneer of Talent Brand Summit, a one-of-a-kind experiential workshop and retreat organized through the Talent Brand Alliance community, which he co-founded. This interactive event brings together talent brand, HR, and recruiting professionals in an environment designed for learning, sharing, and building employer brand strategies. What sets the Talent Brand Summit apart is its combination of structured learning sessions with engaging, hands-on activities like hatchet throwing, archery, fireside chats, and even iron chef competitions. These experiential elements create an atmosphere where professionals exchange ideas and form lasting connections, deepening their understanding of employer branding through real-world collaboration. The summit's blend of professional development and experiential learning has made it one of the most transformative events in the industry.

Beyond the summit, the Talent Brand Alliance community fosters ongoing collaboration and knowledge sharing among employer branding professionals, ensuring that the insights and connections made during these events continue to flourish long after the retreat.

Media Features

  • The New York Times

  • The Wall Street Journal

  • Entrepreneur

  • Fox Business (pundit appearances)

  • Silicon Valley Business Journal (front-page feature)

  • Forbes, Fast Company, and CNN

Matt's media presence amplifies his influence in the talent acquisition space, providing him a platform to share his forward-thinking perspectives with a broad audience. His contributions to top-tier media outlets ensure that his ideas continue to shape the recruitment and HR industry, influencing how companies attract, hire, and retain top talent.

Personal Life

Outside of work, Matt is deeply devoted to his family. He values traveling, spending quality time with his partner, Alexandra, and balancing his professional pursuits with being an engaged father to his four kids: Foster, Felicity, Ethan, and Everett. Matt also integrates his passions for music, yoga, and spirituality into his daily life. As a certified Kundalini Yoga teacher and sound healing practicioner, he weaves mindfulness and wellness into both his personal and professional journey. This holistic approach ensures that Matt not only builds successful teams but also fosters a sense of purpose and fulfillment in his clients and colleagues.

Through his unique combination of industry expertise, strategic insight, and a deep commitment to personal growth, Matt Staney continues to lead Proactive Talent to new heights, helping companies everywhere create workplaces where talent can truly thrive.