CONTENT DEVELOPMENT SERVICES

Engage, Inspire, and Attract Top Talent with Powerful Employer Branding Content

How We Work

At Proactive Talent, we understand that in today's competitive talent market, content is one of the most powerful tools you have to attract and retain top talent. From authentic employee stories to engaging video content, our content development services are designed to help you bring your Employer Brand to life, connecting with both current employees and potential candidates on a deeper level.

With extensive experience in employer branding and recruitment marketing, we provide a full range of content solutions that are aligned with your business goals and crafted to meet the specific needs of your target audience. Whether you need support with internal communications or want to create content for your recruitment marketing campaigns, we deliver authentic, high-quality content that resonates.

At Proactive Talent, our Content Development services are designed to seamlessly align with your employer branding and talent acquisition strategy. We collaborate closely with HR teams, business leaders, and marketing stakeholders to craft authentic, engaging content that resonates with your target audience and supports your organization's long-term goals.

Content Services

  • Your employees are your best brand ambassadors. We help you capture and share authentic employee stories that showcase your company culture, values, and day-to-day work environment. These stories give potential candidates an inside look at what it's like to work at your organization and create a strong emotional connection.

    • Employee Interviews: We conduct interviews and develop content that tells your employees’ stories in a way that aligns with your Employer Value Proposition (EVP).

    • Testimonials and Spotlights: Highlight the experiences of diverse employees across different departments to show the full scope of opportunities at your company.

    Impact: Sharing real stories helps build trust with candidates and gives them a genuine feel for your workplace.

  • Video is one of the most engaging formats for sharing your employer brand. Our team works with you to produce high-quality videos that capture the essence of your company culture, the experiences of your employees, and the value of your EVP. From recruitment campaigns to internal employee engagement videos, we cover it all.

    • Culture Videos: Showcase what makes your workplace unique and attractive.

    • Day-in-the-Life Videos: Give potential candidates a realistic preview of what a typical workday looks like at your company.

    • Recruitment Marketing Videos: Create short, compelling videos tailored for social media platforms to engage passive candidates.

    Impact: Video content increases engagement rates and helps you stand out in a crowded market.

    See Past Client Videos

  • In the digital age, social media is one of the most important platforms for communicating your employer brand. We craft content strategies and develop social media posts that are designed to attract top talent and engage your current employees.

    • Custom Content Calendars: We create strategic content calendars tailored to your recruitment and employer branding needs.

    • Social Media Management: From crafting posts to managing engagement, we help build a consistent, authentic employer brand presence across platforms like LinkedIn, Instagram, Facebook, and Twitter.

    • Engagement Campaigns: We develop interactive campaigns that promote engagement, increase your following, and attract a wider talent pool.

    Impact: A strong social media presence drives brand awareness, attracts talent, and engages employees.

  • Having a consistent and compelling message is critical when building your employer brand. We work with you to develop an Employer Brand Messaging Framework that aligns with your EVP and can be applied across all channels—career sites, job postings, social media, and more.

    • Messaging Strategy: We help you define your employer brand’s tone, voice, and key messaging pillars that differentiate you from competitors.

    • EVP Integration: We ensure your EVP is consistently communicated across all external and internal touchpoints, reinforcing your company’s unique value proposition.

    • Training and Guidelines: We provide guidance and training to ensure your HR and marketing teams are well-equipped to implement and maintain the messaging framework.

    Impact: Consistent messaging builds brand credibility and ensures your employer brand is communicated effectively across all platforms.

  • Your career site is the central hub for potential candidates to learn more about your company and apply for open roles. We help you optimize your career site with compelling, on-brand content that drives engagement and increases conversions.

    • Career Site Copywriting: We create impactful copy that reflects your employer brand and attracts the right candidates.

    • Job Descriptions: We craft job descriptions that not only highlight role requirements but also communicate your EVP and company culture in a way that resonates with candidates.

    • Interactive Features: We help you integrate employee stories, videos, and testimonials into your career site to enhance the candidate experience.

    Impact: A well-optimized career site increases candidate conversions and strengthens your overall employer brand.

  • Employer branding doesn’t stop at attracting new talent—it’s also about keeping your current employees engaged and aligned with your company’s mission. We help you develop content that enhances employee engagement and fosters a strong internal culture.

    • Internal Newsletters: Keep your employees informed and engaged with regular updates on company news, achievements, and cultural initiatives.

    • Engagement Campaigns: We create content for internal engagement campaigns that align with your employer brand and promote a positive workplace culture.

    • Employee Recognition Programs: Celebrate employee achievements through recognition content that highlights your team’s contributions and successes.

    Impact: Engaging your employees through internal communications helps build loyalty, improve retention, and strengthen your employer brand from within.

● Employer Branding Content ● EVP Activation ● Recruitment Marketing Campaign Graphics ● Reputation Management Monitoring ● Social Media Community Management ● Employee Highlights ● Blog Posts ● Career Site Content ● CRM & Recruiter Outreach Email Templates ● Recruiter Toolkits ● Digital Banner Ad Campaigns ● Diversity, Equity and Inclusion Campaign Execution ● Career Site Design ● Employee Quote Testimonials ● Flyers ● Job Posting Templates ● Landing Pages & Collect Form Content ● Radio Scripts ● Recruiting Campaigns ● Relationship Building Campaigns ● Talent Community Campaign Management & Nurture Initiatives ● Sell Sheets for Recruiters, Hiring Managers, or Events ● Social Media Content Calendar ● Social Media Posts and/or Posting Templates ● Social Media & Reputation Site Company Profile Content (e.g., LinkedIn, Glassdoor, etc.) ● Video and/or Photography Strategy and Production ● Virtual Event Assets ● Website or Social Media Headers ● ..and so much more!

● Employer Branding Content ● EVP Activation ● Recruitment Marketing Campaign Graphics ● Reputation Management Monitoring ● Social Media Community Management ● Employee Highlights ● Blog Posts ● Career Site Content ● CRM & Recruiter Outreach Email Templates ● Recruiter Toolkits ● Digital Banner Ad Campaigns ● Diversity, Equity and Inclusion Campaign Execution ● Career Site Design ● Employee Quote Testimonials ● Flyers ● Job Posting Templates ● Landing Pages & Collect Form Content ● Radio Scripts ● Recruiting Campaigns ● Relationship Building Campaigns ● Talent Community Campaign Management & Nurture Initiatives ● Sell Sheets for Recruiters, Hiring Managers, or Events ● Social Media Content Calendar ● Social Media Posts and/or Posting Templates ● Social Media & Reputation Site Company Profile Content (e.g., LinkedIn, Glassdoor, etc.) ● Video and/or Photography Strategy and Production ● Virtual Event Assets ● Website or Social Media Headers ● ..and so much more!

Why Choose Proactive Talent?

Proven Expertise: We’ve helped brands like Boston Consulting Group, Calendly, and Siemens Energy develop compelling employer brands that attract top talent.

  1. Strategic Alignment: We ensure all content is aligned with your Employer Brand Strategy and EVP, creating a cohesive brand presence across channels.

  2. Authentic Storytelling: Our approach focuses on creating authentic, engaging content that resonates with both candidates and current employees.

  3. Custom Solutions: We tailor our content development services to meet your unique needs, whether you're looking to attract top talent or engage your existing workforce.

  4. Proven Results: We’ve helped industry leaders like Boston Consulting Group (BCG) and Siemens Energy create content that strengthens their employer brand and attracts top talent.

"Proactive Talent created professional, well thought-out employer branding videos for our team here at Tenfold. I consistently receive great feedback from candidates on how well the videos describe the culture, and provide insight into our mission and core values."
Chris Clay, Director of Recruiting, TenFold
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